Post by account_disabled on Mar 3, 2024 4:56:35 GMT
Last year it was unthinkable to organize an event or , today this is no longer the case. The data is clear: influencers have not completely gone out of fashion, or at least they haven't so far, but the decline is far from irrelevant. According to a survey conducted by Mobile Marketer using data from InfluencerDB, engagement around sponsored content would be in a nosedive, reaching minimum levels. From 4% three years ago to 2.4% today , significantly in contrast to the rise that had been recorded since the birth of this social phenomenon.
By engagement we mean the ratio between the likes received for each Brazil WhatsApp Number Data individual post and the overall number of followers of your account. According to the study, the causes of this decrease are to be found above all in the saturation of the market. Since the birth of the phenomenon, several years ago, there have been more and more people who have started a career as an influencer, some as a hobby, some really to make it their stable profession. As a result, the number of sponsored posts has increased exponentially and users have lost interest in this type of content.
More simply, they were buried by their ever-increasing size and were not noticed, therefore not giving the much desired like. The engagement of micro-influencers Excluding the Instagram superstars (i.e. those with tens of millions of followers), who have not been affected much by this phenomenon, what seems curious is something else. The engagement percentage of so-called micro-influencers, i.e. those with a few thousand followers (between one and five), is considerably (and surprisingly) better than those with more than 10 thousand, around 8.8% versus 3. 6. On the other hand.
By engagement we mean the ratio between the likes received for each Brazil WhatsApp Number Data individual post and the overall number of followers of your account. According to the study, the causes of this decrease are to be found above all in the saturation of the market. Since the birth of the phenomenon, several years ago, there have been more and more people who have started a career as an influencer, some as a hobby, some really to make it their stable profession. As a result, the number of sponsored posts has increased exponentially and users have lost interest in this type of content.
More simply, they were buried by their ever-increasing size and were not noticed, therefore not giving the much desired like. The engagement of micro-influencers Excluding the Instagram superstars (i.e. those with tens of millions of followers), who have not been affected much by this phenomenon, what seems curious is something else. The engagement percentage of so-called micro-influencers, i.e. those with a few thousand followers (between one and five), is considerably (and surprisingly) better than those with more than 10 thousand, around 8.8% versus 3. 6. On the other hand.